ALLEGIANCE MUSIC recognizes the difficulties facing talented artists at any stage of their career. Our goal is to work with our acts to develop a strategy for success, one that takes into account where they have been, but even more importantly, where they want to go next. It goes without saying that the primary ingredient for success is talent. But even the most gifted performers can face seemingly insurmountable obstacles without an experienced, creative management team in their corner, helping to guide their artistic endeavors through a constantly changing music industry.
ALLEGIANCE MUSIC is a full service talent incubator based in Kitchener-Waterloo, Canada offering in-house marketing, promotion, publicity, A&R, creative services, and music business consulting. Built on tenacity and ingenuity, ALLEGIANCE is open to Indie artists who may not be ready for full-time management but are seeking dedicated advice. Submitting demo material or booking a consultation can be done by sending us an email through our contact form.
ALLEGIANCE MUSIC actively scouts talent throughout the Waterloo Region and Ontario and regardless of genre or style, ALLEGIANCE artists are united by musicianship, innovation, and that glint in your eye you get when you’re struck by the inspiration to try something that might be a little crazy. We hope that you’ll come along for the ride.
ALLEGIANCE has assembled a volunteer board of advisors consisting of professionals from a wide variety of backgrounds, experiences and expertise. The advisors meet regularly to provide insight and feedback on operations, projects and matters related to future of the organization. The Advisors also contribute their time to meeting individually with our team to provide specialized counsel on issues to which their skills and knowledge are uniquely relevant.
CEO, Waterloo Innovation Network
Focal Point Coaching
Cheryl A. Ewing Consulting
Waterloo Regional Record